Digital Store is designed for importers and automotive groups that want to have their own online vehicle sales channel, with full control over the information published, the leads generated, and the end customer’s experience. It is also used by dealerships and points of sale within the network, both as recipients of digital leads and as participants in the sales process.

The same platform serves as the foundation for implementations as diverse as an importer’s digital channel, a specific brand’s digital store, or a multi-brand retail group’s digital channel. While the functional foundation is shared, each implementation is fully tailored to the client’s rules, identity, and processes.

Digital Store draws its inventory directly from DHVS, ensuring a single, validated source of information. DHVS receives inventory data from the importer’s IMS, aggregates dealer inventory, and makes it available in a standardized format to Digital Store, which then displays it to the end customer. There is no data duplication or discrepancies between channels.

Digital Store was designed to take full advantage of its integration with DHVS, which ensures stock quality and centralization. In specific scenarios, it is possible to populate Digital Store from other sources, but NiW recommends using the Digital Store + DHVS combination, which delivers the full value of the platform.

Digital Store supports online purchasing workflows tailored to each brand’s specific rules: online reservation, down payment, payment setup, financing simulation, document collection, and delivery. The workflow can be customized to reflect the client’s business model, rather than a generic workflow imposed by the platform.

Each expression of interest generates a structured lead, linked to the customer and the specific vehicle, and is automatically routed to the brand’s CRM and to the correct dealership or point of sale, based on the assignment rules defined by the importer. This ensures that no lead is lost and that follow-up begins promptly, with all the necessary context.

Yes. The Digital Store allows you to set specific rules by channel, which vehicles are published, under what conditions, with which campaigns, and for which segments, all from a central back office. The importer retains control, even when there are multiple Digital Stores operating in parallel for different brands or contexts.

Yes. Through its open APIs and available feeds, Digital Store can power institutional websites, campaign microsites, funding platforms, and other components of the digital ecosystem, ensuring consistency of information across all touchpoints.

The key benefits include an increase in qualified leads, a reduction in the time between online interest and sales contact, the reliability of published information, centralized brand control over the digital channel, and the ability to launch new initiatives (new brands, new markets, new business models) on the same platform. The return on investment is reflected in increased sales through the digital channel and a more consistent customer experience.

The implementation is led by NiW teams in close collaboration with the importer and the retail network, and includes integration with the DHVS, CRM, and the client’s other systems, configuration of the rules for each Digital Store, design and development of the end-user experience, and support for adoption by internal users. The scope and timeline are tailored to each client’s specific needs.