About the Solution
Designed specifically for the automotive sector, Car Configurator eliminates inconsistencies between catalogues, prevents invalid configurations, accelerates proposal generation, and gives brands complete control over what reaches the market. A strong configuration experience only creates value when it translates into purchase intent — through Digital Store integration, customers are presented with available vehicles matching their configuration, shortening the path from interest to decision.
Complete and structured vehicle configuration
Structure and provide the entire vehicle portfolio in depth, models, versions, powertrains, options, packs, and interior and exterior colours, within a single environment. Guided and contextual configuration applies compatibility, inclusion, exclusion, and dependency rules in real time, ensuring only technically valid and approved combinations reach customers. Automatic validation prevents unavailable options or incompatible configurations, significantly reducing commercial errors.
Centralised governance of offers, rules, and pricing
Apply offer rules, discounts, commercial packs, campaigns, and specific conditions by brand, market, or channel from a single central point aligned with commercial strategy. Vehicle pricing is automatically recalculated as users adjust configurations, reflecting options, packs, and active conditions. The result is greater transparency, less manual effort for commercial teams, and total consistency between approved brand positioning and market availability.
Consistent experience across all channels
The same configuration, rules, options, and pricing remain available across importer websites, dealership websites, sales teams, and digital channels. No inconsistencies between online experiences and commercial proposals. Customers can begin a configuration journey in one channel and complete it elsewhere without losing progress.
Native integration with PMS, Digital Store, CRM, and external channels
Car Configurator is powered by NiW PMS, which acts as the product foundation where offers are structured and governed. Configuration data is consumed in real time and integrated natively with NiW Digital Store so customers are presented with available vehicles matching their chosen configuration. It also integrates with CRM modules supporting proposal generation and lead management, while providing open APIs for websites, third-party platforms, and brand digital channels.
Frequently Asked Questions
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Contact our Team
Sales Team
For demonstrations, quotes, and sales information
comercial@niw.pt
+351 227 867 261
Technical Support
For technical questions and support for existing customers
suporte@niw.pt
+351 227 867 261
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